Performance Max utilizes Google’s proprietary machine learning algorithm to help maximize your sales. Performance Max markets across Google Display, Gmail, Google Shopping, Search, and YouTube all at once. The system finds the best performing channel and focuses traffic there. In addition, Google find your best performing products and focuses on those. By finding the best performing channel and product set, Performance Max proves to be very successful for e-commerce companies.
If you have offline conversion tracking integrated where Google Ads is accurately reporting the revenue generated from each lead, then yes. If not, we highly advise against it. Performance Max, in our experience, tends to work best by having direct response revenue conversion data integrated, which is easier and more effective for e-commerce companies.
We absolutely can! Get in touch with a representative today to learn more.
The advantage of using Facebook ads’ shopping campaign strategy is that it allows businesses to showcase and sell their products directly on Facebook and Instagram. This strategy enables businesses to reach a highly targeted audience and drive better engagement and conversions. With the shopping campaign strategy, businesses can create visually appealing product catalogs and display them as ads to reach potential customers who are most likely to be interested in their products. Additionally, Facebook’s advanced targeting options and personalized ad placements ensure that ads are shown to the right audience, maximizing the chances of driving sales and generating revenue.
In marketing, there are absolutely no guarantees. To quote Alex Hormozi, “Advertising is the only casino where, with enough skill, you become the house”. With that said, we will only take on clients we truly believe we can help. We don’t work with clients with an ad budget less than $3K per month, and we make it a point to set very clear expectations along the way.
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